In the heart of central London's One Marylebone venue, the seventh annual Wires Awards ceremony celebrated the pinnacle of achievement in the ad tech world through a total of 21 distinctive awards. The event saw 300 attendees come together to [...]

This week: Elon Musk releases AI chatbot; OpenAI to be trained in new information; Meta to require disclosure of AI-generated content in political ads… This week has brought about many updates in the world of AI. Musk announced the release of [...]

Ahead of The Wires 2023, we spoke to Sara Vincent, managing director, UK & IE, Index Exchange, last year's Ad Tech Personality of the Year. The Wires Ad Tech Personality of the Year is one of the most coveted awards in [...]

Ad tech curation represents an evolution in digital marketing, where the precision of technology intersects with the art of advertising to unlock new audiences. As consumer attention becomes increasingly fragmented across a multitude of platforms and media, the ability to curate [...]

In today’s ExchangeWire digest: UN publishes digital regulation guidelines; Meta to require disclosure of AI content in political ads; Google rolls out new AI powered features for Performance Max  UN publishes digital regulation guidelines  The UN has announced guidelines to tackle digital [...]

On today’s ExchangeWire digest: OpenAI chatbot to be trained on new information; Digital advertising soars in India; TikTok’s USD$1bn (£822m) creator fund to disappear.  OpenAI chatbot to be trained on new information  The OpenAI chatbot will be trained on information up to [...]

Dom Kozak, head of programmatic, JCDecaux UK, delves into all things programmatic DOOH and attention, including metrics associated with pDOOH, and advancements of omnichannel strategies. How does attention serve as a metric in evaluating the effectiveness of pDOOH, and what is [...]